Geofencing Advanced Location Based Mobile Advertising Technology
Geofence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. Purpose-built Geofencing technology solves common marketing issues with solutions built on mobile ad networks, precision, and scale.
USES FOR GEOFENCES
Target customers who attended specified events within a specific time frame.
Target customers who have previously been to your brick and mortar location.
Target customers who have recently visited one of your competitor’s locations.
Target customers that are within or have recently visited a specific Geo-Fenced location.
Measure online to offline conversions with Simpli.fi’s Geo-Fencing Technology Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work
A virtual geofence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.
Conversion Zone Reporting
- Total Spend
- View Through Visits
- Click Through Visits
- Total Visit Rate
- Cost per Visit
- Daily Visits
- Daily Conversion Zone