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Ecommerce Help for Small Business


You’re a small business and intrigued by the idea of selling products online. But there are so many questions and so many solutions. How does a small business begin? How to compete with Amazon and other large ecommerce websites? How to price? Free shipping? Rapidly changing technology? Search engine marketing? Google Shopping and other shopping engines? Analytics? What platform? Design? Hardware? Order processing and order fulfillment? What does all this cost? But, yes, you can do this, and little help goes a long way!


The Rational Commerce Company not only has helped small businesses enter the online retail market and sell successfully, but it has owned and operated multiple ecommerce websites for over 20 years. Located in Annapolis, Maryland, RCC can lift the fog of uncertainty and confusion about online sales and marketing for the small business.

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Please feel welcome to call and chat about your business and Internet selling. Let our own extensive, hands-on ecommerce experience and technical expertise underpinned by a strong entrepreneurial mindset help you take advantage of all the power and profit that the Internet has to offer.


As a real estate agent, it is very important to project a professional image and provide valuable information to clients and potential clients. The Rational Commerce Company did an outstanding job in building my website, and I have received numerous complements from colleagues and the public. The listings pages are well designed and easy to use. Within a short time of launching the site, my pages began appearing among the most important local search engine result pages. Rational Commerce also manages my AdWords account. Highly recommended!

Leslie Sandoz

RealtorĀ®, Long & Foster Real Estate, Inc.

I had been thinking about upgrading my web site for the past year and had received many unsolicited email inquiries with offers to do that. Tom Finch, a friend of mine who I trust with his expertise and knowledge in this area, suggested that it would be better to create a new web site and include all the necessary IT upgrades to make my web site more user friendly and attract more traffic targeted to my business, a recruiting and placement agency specializing in the mining industry. Tom was very professional, listened well to my suggestions and has created a site that meets all my needs. I would definitely recommend his services

Tony Read

President, Read Recruiting

We chose the Rational Commerce Company to develop our ecommerce website using the 3dCart shopping platform. The site looks terrific and works perfectly. Only a few days were required for set up, and everything was delivered on time and under budget. We continue to use Rational Commerce for SEO and AdWords management.

Richard Steininger

Partner, Nutra Management LLC

We at Diversified Products * have two web sites. They were performing well but the sites were on a very old shopping cart platform that did not allow us to use Google Analytics accurately or to our greatest benefit. Consequently our search engine optimization (SEO) was poor and we could not track the results of our advertising accurately. Further our outdated websites were unable to communicate with our accounting program. As a result we were forced to print out orders and hand enter them into our accounting program, contact management program and UPS World Ship.

I have known Tom Finch of the Rational Commerce Company for over 15 years and during that time he has advised me regarding e-commerce. So I asked Tom to take a look at or e-commerce effort and to give me his opinion as to how we could improve our performance. Together we came to the conclusion that radical surgery was required.

We are in the initial phases of this transformation. Tom has moved one of our websites to a new platform and in the process updating the style and the function of the site. He has added a new banking platform which automatically processes the credit card information for the orders we receive from the web site. And shortly we will be moving to another accounting package which will allow us to handle all functions from receipt of order through the product shipping out the door without human intervention.

I am very pleased with the results of the efforts of both Tom and the Rational Commerce Company and I can confidently recommend them both to other businesses.


Jim McCrea

President, Diversified Packaging Products, Inc.